Synopsis
follows two marketing people who resurrect some old westerns and create public demand for the lead actor, Smoky Callaway, unseen for 10 years. The marketers track down Callaway and discover he’s a drunken womanizer in Mexico, a tough sell to an adoring public. When a lookalike sends in a photo, the marketing team hires him to impersonate Callaway. Things get complicated when the real Callaway shows up and wants a piece of the action.